Russell Brand is really smart and good at what he does (being Russell Brand). It’s good to remember that there are situations where you get to smile bigger while cataloging every shitty thing people say to you, you take a deep breath and respond (either later by doing great work, or right then by looking deep in their eyes and responding with that same smile).
It’s hard to pin down precisely when it happened, but at some point in the last five years, the practice of appearing on television to promote your work became mostly useless. When television was the only way to broadcast information, being a guest on a talk show was the most effective (in terms of bang-for-your-buck) method to get a message out. The hosts of TV talk shows had tremendous power: they controlled a precious, limited resource: their audience’s time.
Since the Internet, they have lost that control.
- The role of talk show host has been severely diminished. This is why nobody really cares about who takes over the Tonight Show after Leno finally retires. Or if he un-retires again.
- Smart, talented people who realize this take better jobs elsewhere. Talk shows are left to be hosted by B-players.
- The stakes are lowered for the guests who appear on the shows. They don’t need to kiss the host’s rings and worry if they will be invited back. At this point, the shows need guests to attract viewers more than the guests need the show’s exposure.
So, expect to see a lot more of the above.