Try introducing a soda in a container that’s...

“Try introducing a soda in a container that’s easily mistaken for a Coke bottle and see how far “har har har, you can’t patent curved glass!” gets you as a defense.”

— Coyote Tracks: Iconic

Source: chipotle
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  (via Gruber)
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14. talksoon reblogged this from chipotle and added:
  
  Wonderful article.
15. zachpennington reblogged this from chipotle and added:
  
  Bingo.
16. maxdrukman reblogged this from chipotle and added:
  
  values design, must value...language. Design...range of...
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19. stellarvisions reblogged this from chipotle and added:
  
  defense.” Check
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  trading over $700 today.
27. waxbullets reblogged this from chipotle
28. adamschoales reblogged this from chipotle and added:
  
  Really good way of thinking of it. If it were any company other than Apple people would be all for it. (via, who else,...
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  January, I wrote this:...I then followed up...iPhone’s...
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  Iterative enhancements
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34. sangsara reblogged this from chipotle and added:
  
  Best bit of tech writing on the reaction to the iPhone 5’s design that I’ve seen.
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44. chipotle posted this