benzado

The victims-of-prejudice cavemen are annoying. The Australian gecko is obnoxious. But the pile of money that you could have saved, that was the one I could get behind.

In the first set of ads, the money was literally stalking people, acting as sort of a tell tale heart, and making its targets visibly uncomfortable. It was clever.

Now Geico is ruining it. In newer ads, people are smiling at the money, like it’s some kind of old friend. This is probably because a focus group of midwestern housewives who primarily watch TV when it’s “on in the background” were more likely to buy car insurance if there were smiles on the screen.

I’d be a happier person if I didn’t care enough to have an opinion about these things.